Ecommerce Design Mistakes to Avoid

As online shoppers become overwhelmed with options It becomes more important to make shopping as easy and smooth as you can. Customers who experience a gruelling and confusing shopping experience may abandon their carts and write negative reviews, which could cause other potential buyers to avoid the store.

From poor quality calls-to-actions to faulty images of your products, these design mistakes can have serious negative effects on your sales. Fortunately, the majority of them can be easily avoided with a little careful planning.

Using Low-Quality Images

No one wants to purchase something that doesn’t make it look good. It is crucial to use high-quality photos on your ecommerce site. Poor quality images can not only turn off customers, but they can also damage the image of your brand.

There is no Guest Checkout Option

Another common error is not providing the option of a guest checkout. This can discourage potential customers from making purchases on your website. Many customers are reluctant to sign up on an entirely new website, particularly in cases where they have to enter personal information such as their email address. Instead, you should permit your visitors to sign-up through their social media accounts to speed up the process and minimize their privacy concerns.

Another big e-commerce design flaw is having a messy and unorganized menu structure. It is important to map out the design of each page on your website to ensure that navigation is clear and convenient. Make sure that each page is organized according to the type of content it contains and makes it easy for your customers to locate what they’re looking to find.

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